CEO and Chief Creative
Louis’ destiny was to make chocolate. Everything else—freelance writing, founder of the Electric Word, and co-founder with life partner Jane Metcalfe of HotBot, Wired, HotWired, the Wired Digital suite of websites, Wired TV—was just a prelude. Louis gets up in the morning with the mission to make the world a better place with TCHO, leading the TCHOsen to build a great business from the ground up. He’s infatuated with all TCHO products, but especially 99% and anything fresh off the line. Louis is obsessed with giving people TCHO and watching them become illuminated with the feeling of pure delight, being the best dad he can to Zoe and Orson, and partner to Jane. Not necessarily in that order.