Vice President, Sourcing and Development
John is a cacao pioneer. His journey to make all cacao trade fair began in Caracas, Venezuela. John worked feverishly on the procurement and marketing of specialty cacao, rallying farmers, exporters, importers and chocolate manufacturers around efforts to make the world recognize Venezuela’s recently liberalized cocoa market (1991).
John’s efforts shifted to the Dominican Republic when he was hired to restructure a cacao exporting operation.
In 2002, John ventured back to the US to found “EcoTrade”, a Miami-based Specialty Cocoa brokerage and consultancy.
Through friendships and contacts, he has diversified supply to Ecuador, Jamaica, Trinidad, Madagascar, and Fair Trade cocoa from Ghana and the Ivory Coast.
John’s extensive body of work has helped make the US Specialty Cocoa market what it is today.
At TCHO, his vision of diversification and innovation in cacao supply continues with the TCHOSource program.