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TCHO New American Chocolate

What is your “Beta” program?

Just like with software development, we initially launch our bars in a Beta tasting program that is open to the public. We continually seek feedback from our Beta Tasters to improve our formulations. Thousands of people have contributed valuable feedback to help us arrive at our final formulations. Our first formulations went through over a thousand iterations based on this feedback, before finally being released as 1.0.