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TCHO New American Chocolate

Keeping myself occupied…

So it’s been a bit since I’ve written much of anything outside of emails and texts, I figured it’s about time to get back into action.

So I’ve gone to some football games….

…Gone to an old friend’s wedding (congrats Lisa & Theo)

…Seen a milestone or two pass…

…But most recently…

Thanks to Joe Ruvel for his photo (

This was the dessert from the NHC (National Homebrew Conference), made by Sean Paxton also known as “the Homebrew Chef”——with a 50-50 blend of our “Nutty” and our 60.5% TCHOPro Blend also using Rouge Ales Hazelnut Porter I believe. He did an amazing job with all of the food; this was an incredible finale—I’ll make certain to get the recipe added to our repertoire. As a side note I highly recommend matching our “Citrus” with Rouge’s Imperial Chocolate Stout—Think liquid fudge brownie!

The entire conference was an amazing experience, with around 1,100 homebrewers, beer enthusiasts, and about 50 breweries. The whole thing started with the Brewing Network’s 4th anniversary party at Linden St. Brewing, and ended with the Awards Banquet—That’s where the dessert was— Needless to say after 4 days of beer-tastings, amazing food, and some great times I’m reinvigorated—and slightly delirious from lack of sleep—in my brewing efforts. I’m thinking an American Brown Ale in the works….More coming soon…


No Boundaries

In the spirit of a world where boundaries have dramatically changed as a result of the internet:
“Stand by Me” performed by musicians around the world from SKATon Vimeo.
We may still have political boundaries artificially imposed by heads of state but the opportunities to understand and participate as a citizen of the world are exploding.

Recognizing that we all need and can help each other is the backbone of our TCHOSource program.


TCHO: Mocha Powered

We here at TCHO have become quite the consumers of our TCHO Mocha. They are dee-lish and pack a little punch. For those who don’t know, the TCHO Mocha is a shot of espresso in TCHO drinking chocolate. MMMM drinking chocolate and espresso! :^)

In the afternoon you may see one or two of us milling around the TCHO Beta Store waiting for our little burst…

WARNING:  May be habit forming.


From The Field

The past four weeks have been a thrill. TCHO has made it to the shelves of a retailer near you! Or, um, soon to be near(er) you. I’ve stood at cash register stands and sampled TCHO with a buyer who ooh-ed and ahh-ed amidst ringing up customers, I’ve stood in a busy buyer’s crammed office and pitched TCHO at an auctioneer’s speed, I’ve balanced 60g “Chocolatey” bars on a farmer’s box of heirloom tomatoes in the warehouse of a grocery store. The settings have been fabulously raw and the feedback equally honest with “Yes, we love the chocolate. Let’s write an order.” Certainly not all the time, for sure not all the time, not 100% of the time. Those times suck. But they are the minority, and I hope it continues that way.

Saturday, I was strolling down Chestnut Street and popped in to say hello to my friends at Sweet Dish. The TCHO looked fabulous displayed on it’s own little darling table. I enthusiastically complimented them on the display and was making my way toward the door when the wall behind the cash register caught my eye. This blackboard is huge and it’s in the center of the store! And it’s us!

Want TCHO in your world and live in SF, EBay, or SBay? Send your haunts my way – samantha (at) tcho (dot) com.


Black and White

I recently got the bug to shoot some black and white film again. Back in the late 70’s I shot a lot of b&w film in SF and in fact right around North Beach and Telegraph Hill.

I like shooting with film. I spend more time thinking about light and composing shots. And of course you don’t see what you got until the film is processed so there is a delayed gratification but more than that there is a greater understanding you must have of the process and develop a sort of trust with it.

The best aspect of it for me though is how it responds to really low light. Long exposures don’t lead to horrible noise as it does with digital- well at least with my less expensive CCD camera. I have yet to try digital with a good CMOS sensor which I read can give better results.

People are giving film cameras away now a days and good cameras and lens’ too. I picked up a Canon A1 (list $625 in 1981 which is $1400 today) with 2 lenses and a strobe, all in good shape, for $25.

$25 more got me a 28mm Canon lens. Yippee.

Here are some of the first shots using TriX pulled 1 stop to 200 ASA.

I scanned them on an Epson V500 in 24bit color @800 dpi

My Studio:


Pier 15 at night:

My daughter Ella:


Be your own development bank!

We used to talk a lot about disintermediation back at the start of the digital revolution – getting rid of the layers of middlemen and make markets (and life, in general) less hierarchical and more efficient. It’s the reality of disintermediation that excites me about the possibility of each of us, as individuals, to directly change the world for the better instead of subcontracting that out to middlemen who always have their own agendas and rarely accomplish what they claim they’re going to.

My friend and co-conspirator Kevin Kelly (and a TCHO investor) points us in his Cool Tools site to Kiva, a way each of us can directly make a microloan to an individual entrepreneur in the developing world. Here’s how Kevin describes Kiva:

Microfinancing is among the better ways for the haves to help the have-nots. Small loans are made to poor but ambitious workers, who expand their livelihoods with the small loan and then pay it back. Which is then lent out again. . . . [So] why not use the peer-to-peer model to allow individuals with money to loan to specific individuals in need of a small loan? That’s what Kiva does and it works wonderfully.

Kiva enables you to make small $25 or above loans to an individual or small group of individuals in a developing country. They use these small loans (aggregated to about $200-$400) to finance a food stall, repair shop, hair salon, sewing machine, new cash crop, etc. When they pay it back to you in about 11 months, you can then re-lend it to another person of your choice.

The advantages of Kiva over the other worthy agencies are three fold. One, you can direct your loans to the kind of projects or livelihood you deem the most important or the most sympathetic. Maybe you are into food so you gravitate to funding small cafes or local fruit growers. Or maybe you think women’s sewing centers are a key. Secondly you have more direct contact with the borrowers. They have names, faces, stories. Not a few Kiva lenders have met up with folks they have lent to. Thirdly, while most microfiance agencies are thrifty, Kiva is particularly thin in administration thanks to the well-designed software platform that runs this service.

The payback rate for Kiva is about 97%. That’s a better “investment” than stocks this past year! The variety of folks you can lend to is exhilarating. The karma is good. These loans make a difference. Kiva lends $1 million dollars every 10 days. It is easy to do. A few folks are already on their third cycle of re-loaning the same money they first put up three years ago.

It’s a new millennium. Change the world, you can do it – without the middlemen.


Give one get one

I met Nicholas Negroponte in 1988 when he was the head of the MIT Media Lab he founded and I was editing an obscure technology magazine called Electric Word. We met in Amsterdam, where the ever-peripatetic Professor agreed to an interview at the Hotel de l’Europe. We followed that up with another interview in Cambridge, and the result was an Electric Word cover story on his optimistic vision and unrelenting drive, and an enduring friendship.

That friendship was cemented by Nicholas agreeing to be the first investor in Jane Metcalfe and my Wired start up in 1992. This is how it happened: Jane and I had spent a year trying to raise money after we repatriated after Amsterdam, with a notable lack of success. We got rejected by publishers, investment bankers, VCs; the no’s were probably north of 300. We had been trying to talk to Nicholas, not because we thought he would invest—he was a university employee, after all—but because he might have some insights where we might find investors. He had, of course, almost singlehandedly raised the funding for the Media Lab and its $50M I.M. Pei building from corporations in the media and consumer electronics industries around the world.

But it was devilishly hard to actually talk to him, he was continually in motion, caroming around the planet giving lectures, meeting patrons, attending confabs, hanging out at the World Economic Forum. His travel schedule was the stuff of legend, one being that he traveled with nothing more than a brief case filled with a laptop, a modem, and extra batteries, with clean white shirts and underwear being Fedexed to him along his route.

But finally, Jane and I were able to connect with him at Ricky Wurman’s TED 3 in Monterey. By this time, a year out of Amsterdam and our savings accounts running on empty, Jane and I were pretty desperate. During a coffee break, the three of us sat in the empty, darkened auditorium while he methodically and silently flipped each and every page of the 120-page live text and art prototype we had laboriously constructed. At the end, he closed the book, paused a second, and then said simply, “I’m in; how much do you need?”

From that point on, Nicholas was our patron, muse, and indefatigable collaborator. He helped us raise investment money. He agreed to write the back page column giving us instant credibility, and accepted more stock in exchange for payment because we didn’t have cash. I thought he would do that at best for a year; he persisted beyond the five years I was editor-in-chief of Wired, until he had passed fifty columns. The first few years were collected in Being Digital, his worldwide bestseller on the Digital Revolution.

I’m reminded of the genesis of Jane and my friendship with Nicholas because we just met up with him at Michael Hawley’s Entertainment Gathering in Monterey in December. In many ways, EG is the successor to the original TEDs (Wurman was in attendance, telling the audience that the pupil Hawley and now become the master)—but that’s another story. This story is about Nicholas’s current incarnation.

Nicholas was there to report on the latest news about his One Laptop Per Child project. Since leaving the Media Lab, Nicholas has been pursuing his largest vision ever—to create laptops cheap and rugged enough to give one to every child on the planet, to connect them to education and each other, help lift the world out of poverty, and bring about universal peace. Nicholas was never the one to have small dreams or ambitions.

You may have heard about or even been following Nicholas recently, primarily through news stories about the attempt by Microsoft and Intel to kill his project. Since the OLPC is Open Source and cheap, it threatens Microsoft’s operating system and software monopolies, as well as Intel’s hardware hegemony (the processor is from AMD). Their reaction to OLPC has been vicious. Nicholas and his team would go to a country, talk to the president, prime minister, education ministers et al, conclude a deal to supply hundreds of thousands of XO laptops—only to have Microsoft and Intel execs sweep in behind him on their private jets to raise questions about the “lack of standards” (read it’s not Windows) of the OLPC. Deals vanished. The press smelled a juicy controversy. The story became not bringing education to the neediest around the world, but Nicholas’s struggles to overcome his Wintel antagonists.

What Nicholas reported this year at EG was that the OLPC concept was alive and well, even if the prospects for the ultimate commercial success of his project were less clear. What was clear was that his OLPC spec—a low powered, small laptop—was precisely what the market needed. The new Netbooks, introduced in the last year and spec’ed close to the OLPC—are going to form the majority of laptop sales in 2009, for example.

But that doesn’t mean that they are OLPCs. Conspicuously, they are not rugged, they are not mesh-network enabled, they have no programs to integrate them into a child’s education in a village without electricity. Meanwhile, Nicholas has delivered over 1 million OLPCs to dozens of countries around the world. That’s a million kids who had access to education and the Web who didn’t before.

Nicholas showed three videos. They’re pretty cool.



Then Nicholas showed us where he’d been recently: in Colombia, traveling on Colombia Army helicopter to deliver OLPCs to a village recently liberated from FARC narco-terrorists. And he related that in the next few weeks he was on his way to the West Bank and Afghanistan to also distribute OLPC laptops.

One theme I keep coming back to in my blog entries is taking direct responsibility for making positive change in the world. Electing politicians is not taking direct responsibility. Even signing a petition or marching in a protest is not direct action. Direct action is working directly with the people who need the help, working in concrete ways to make their lives better. We try to walk that walk with our TCHOSource program, to create win-win outcomes with the farmers in Peru we directly work with. But we are pikers compared to what Nicholas is doing.

President-elect Obama has made much of the need to replace military power with soft power—working to improve conditions so that the seeds of terrorism don’t take root. Nicholas points out that giving a laptop to every child in Afghanistan, along with the infrastructure to deliver internet access as well as teacher training would cost $1B, a fraction of the billions spent on military action in the country. Regardless of whether we approve of that military action, I think we can agree that helping to provide education to children in a country where 70 percent of girls don’t attend school is a good thing.

Meanwhile, we all have an opportunity to make a difference.


The three year pregnancy

What I love about a start up is building something from scratch. The last time I did it with Wired, we had the advantage of essentially building software (media is software that ships on time). In the end, whether writing, editing, designing, laying out books, making TV shows, or building websites, it was about pushing pixels around a screen.

Chocolate is different. Chocolate is atoms, and is made with atoms (great big tons of atoms), and atoms are definitely not pixels. They can’t be pushed around, and they obey immutable laws that are barely susceptible to human will. My father was a mechanical engineer, and every day I walk into the factory, I develop new respect for him and his challenges.

It’s taken three years of nonstop effort, lots of sweat, tears, and even blood moving those atoms into position to get to this moment –- and I suppose I’m feeling lucky right now that it’s only taken three years.

There are no words to express the relief and joy and sense of accomplishment that this picture (thanks Johnny Grace) represents: our first 1.0 chocolate formulation (“Chocolatey”), hot off the TCHO-refurbished (by Doug in grey tee shirt) Bosch SIG wrapping machine, in our final 1.0 packaging, in our first POP (point-of-purchase) display.

Tom calls it going external. I call it giving birth. After a three year pregnancy. Phew.


Robert Steinberg—Friend, Mentor, Pioneer

Robert Steinberg at TCHO in July, two months before his passing.

Everyone making fine chocolate in the United States today, and a great many consumers that enjoy the great artisanal chocolates being made owe a debt of gratitude to Robert Steinberg, co-founder of Scharffen Berger Chocolate.  Robert passed away last month and yesterday was a memorial service in his honor.  I missed this service, busy as Robert often was, celebrating life.

Robert was unrelenting in his search for great cacao beans and while doing so never minced words and was passionate about getting it right.  I first came into contact with Robert and his co-founder, John Scharffenberger, in 1998 soon after Scharffen Berger Chocolate released their groundbreaking 70% bar which has been a standard bearer in our industry.  That bar rocked the chocolate and chocoholics world!  I treasure having met Robert back then when they were working out of a small industrial space in South San Francisco and to have worked together as their company grew.

As a broker of specialty cacao, Robert pushed me to understand that great chocolate can only be made from great cacao, seems obvious, but the lesson behind the lesson is that it is possible….  It is possible to find really great cacao by working directly and closely with your suppliers.  And it is possible to make really great chocolate, not just o.k. chocolate because that is what you could make out of the raw materials available or what lesser chocolates could afford.

Whenever you lose someone close, someone you respect, we always wish we had spent more time together.  TCHO had the privilege of having Robert over to our factory a few months ago. It was great to see Robert and hear of his continued commitment and adventures, working with an NGO and cacao farmers in Honduras starting from genetic selection to help regenerate the cacao industry in that country.

Having moved to San Francisco to join TCHO, I know I am following in Robert’s footsteps, helping to start a chocolate company and make great chocolate based on great cacao by supporting the farmers, cooperatives and exporters that make it possible.


Product Revolution

Carl Nolte’s recently wrote an article titled “Some things are better now than in the ‘good old days.’” In the article, he sites Peet’s coffee, Boudin’s bread and Anchor Steam beer as examples of products that started a product quality revolution so that now, grocery aisles are filled with great bread, great coffee can be had on almost every street corner and better beer can be had in every bar.

According to Nolte, Narsai David, a regional food expert, credits “the young people who demanded better products. We had a whole generation of kids who had it good all their lives. They created a taste and a demand for better stuff.” So the Bay Area can now claim great coffee, great bread and great beer.

We at TCHO believe that this demanding generation of kids, the Millennials, is now creating a taste and demand for better chocolate. Just as Peet’s, Boudin’s and Anchor Steam created their own product revolutions, so will TCHO.


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