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TCHO New American Chocolate
NEW AMERICAN CHOCOLATE

From The Field

The past four weeks have been a thrill. TCHO has made it to the shelves of a retailer near you! Or, um, soon to be near(er) you. I’ve stood at cash register stands and sampled TCHO with a buyer who ooh-ed and ahh-ed amidst ringing up customers, I’ve stood in a busy buyer’s crammed office and pitched TCHO at an auctioneer’s speed, I’ve balanced 60g “Chocolatey” bars on a farmer’s box of heirloom tomatoes in the warehouse of a grocery store. The settings have been fabulously raw and the feedback equally honest with “Yes, we love the chocolate. Let’s write an order.” Certainly not all the time, for sure not all the time, not 100% of the time. Those times suck. But they are the minority, and I hope it continues that way.

Saturday, I was strolling down Chestnut Street and popped in to say hello to my friends at Sweet Dish. The TCHO looked fabulous displayed on it’s own little darling table. I enthusiastically complimented them on the display and was making my way toward the door when the wall behind the cash register caught my eye. This blackboard is huge and it’s in the center of the store! And it’s us!

Want TCHO in your world and live in SF, EBay, or SBay? Send your haunts my way – samantha (at) tcho (dot) com.