- Published on October 10, 2012
- Written by Greta Miersma
Beta is TCHO’s obsession with co-creating our chocolates with our customer. This past Spring we ran TCHOJoe Beta, giving subscribers to the program, called BetaTasters, the unique opportunity to help co-create our first-ever inclusion bar.
After an intensive R&D process of our own, we sent three rounds of pre-production prototypes to BetaTaster. BetaTasters used their pro palate skills to taste and give online feedback for each round. We took their valuable feedback to craft the very best next New American Chocolate. What did they have to say? Take a gander at the snazzy TCHOJoe Beta infographic!