“Yeah Hi, I’m calling from TCHO Ventures in San Francisco…. TCHO Ventures…. it’s a chocolate company, we have an account with you……how do you spell it? Uh, yea, it’s T-C-H-O….. no, T as in Tom, C as in, well, chocolate, H as in hat, O as in - ….right, TCHO….no it starts with a T, not a C….”
It feels phonetic enough to me, but then again, I work here. And I don’t spend much time on the phone, but I sit next to folks who do, so I get to hear them desperately trying to explain our name.
Jeremy, Zohara, Simone, and Matt have gotten “tee-cho” and “techo” from people who can’t swallow the T, “T-C-H-O” as if our name were an acronym, and the UPS guy who visits us every day—even after numerous attempts to correct him—still mis-pronounces it as “tekko.”
This difficulty of pronouncing TCHO is somewhat ironic considering that the word was initially used as a phonetic way to communicate ‘chocolate’ to visiting German technicians, and written on a sign on our door. The word on the sign on our door ultimately became our name.
More on that story forthcoming…
TCHO, as in chosen
“Yeah Hi, I’m calling from TCHO Ventures in San Francisco…. TCHO Ventures…. it’s a chocolate company, we have an account with you……how do you spell it? Uh, yea, it’s T-C-H-O….. no, T as in Tom, C as in, well, chocolate, H as in hat, O as in - ….right, TCHO….no it starts with a T, not a C….”
It feels phonetic enough to me, but then again, I work here. And I don’t spend much time on the phone, but I sit next to folks who do, so I get to hear them desperately trying to explain our name.
Jeremy, Zohara, Simone, and Matt have gotten “tee-cho” and “techo” from people who can’t swallow the T, “T-C-H-O” as if our name were an acronym, and the UPS guy who visits us every day—even after numerous attempts to correct him—still mis-pronounces it as “tekko.”
This difficulty of pronouncing TCHO is somewhat ironic considering that the word was initially used as a phonetic way to communicate ‘chocolate’ to visiting German technicians, and written on a sign on our door. The word on the sign on our door ultimately became our name.
More on that story forthcoming…
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