The Mind of TCHO

This week a friend of mine emailed me a photo of a metal cast made from an underground ant colony. I was struck by the physical depth and complexity of this structure given the seeming simplicity of its miniature architects. Ants are social creatures; they build vast colonies (sometimes with literally millions of ants) with special rooms for food storage, mating, and nurseries. Such a hidden world! So much teamwork, so much communication, so much time is represented here; All driven by a hardwired instinct to build, build, build—among a team of very busy tiny ants.

Teamwork. Communication. Time. A drive to build. These are also core ingredients to building this chocolate factory into something great. To most of the external world, I suppose we are the chocolate bars we make; and chocolate is simply a delectable packaged product—without much context. And yet underneath each bar is so much complex building (physical building out of the chocolate factory) and formulating (product development), planning (brand building) and networking (marketing and technology)—and so many busy worker ants. So many interacting and interdependent parts. I wish someone could somehow make a cast of our growing colony.

But dig deeper down—-even before the chocolate was made by TCHO, there was so much effort and teamwork and time that went into growing and nurturing that cacao tree, then harvesting, fermenting, drying and roasting those cacao beans. So much movement and interdependency. So many lives touched those cacao beans before they ever became the yummy chocolate in your hand.

There is often so much more than meets the eye. Or the mouth.