I recently (re)-watched Bill and Ted’s Excellent Adventure—and was instantly aware of the film’s similarities to May at TCHO.
At TCHO, we’re always off somewhere, constantly gather the best ingredients and bring them back home, encounter adventures, stumble into inevitable chaos and, of course, jam out to some pretty sweet tunes. (If you need a refresher, check out http://www.mspotmovies.com/movie/1800600 for the original movie trailer.)
Image from http://collider.com/keanu-reeves-bill-and-ted-3-script/84139/.
“Listen to this dude, Rufus, he knows what he’s talking about.”
If you’re familiar with the flick, you know none of Bill and Ted’s shenanigans would have been possible without Rufus. Rufus is their guide. Think Rufus: Bill & Ted as Dumbledore : Harry Potter as Louis & Jane : TCHO.
Jane Metcalfe is President, Louis Rossetto is CEO. The two purposefully wander around Pier 17 giving input and guidance and click-clacking away at emails whilst ensuring the business stays running. Rufus may win on the coolness factor of the sunglasses, but Louis and Jane would never let us almost get beheaded in medieval England. (More info on our TCHOsen team here: http://www.tcho.com/tcho-is/bios) Image from New York Times article about TCHO
“Be Excellent to Each Other.”
The awe-inspiring words of advice Ted gave to the people of the future (2688). Bill and Ted were excellent through music, we do it through TCHOSource. TCHOSource means we know where our ingredients come from. We do mindful sourcing, striving to grow the (metaphorical) pie bigger for everyone involved. Our people like John Kehoe, our Vice President, Sourcing and Development, go down to places, like his recent trip to Ecuador, to work directly with cacao farmers. Our suppliers get better wages, we get better ingredients, you get better chocolate. Perhaps with this rate of win-win-win we will be able to create something similar to the film’s 2688 utopia.
“No Slavery” is printed on every TCHO product. Photo by Justinsomnia
The Phone Booth Issue
Finding a phone booth in 2011 is not as easy as it was in 1989. So while we certainly go many places, the journeys are regretfully devoid of a time-traveling telephone booth. Nevertheless, a few California College of the Arts students gave us a flashy 2011 alternative, the vendOTCHO.
vendO pre-TCHOified. Photo credit to Lynn-Kai Chao.
If we did have a snazzy, electric phone booth, it would have been working overtime around San Francisco this month. During the month of May, TCHO made appearances at Inspiration Chocolate, Bubbles and Bivalves, SF Beta, SF Fine Arts Fair, Maker Faire, International Pow Wow Press Room, 18 Reasons’ Chocolate Deconstructed, Nicole Daedone’s book launch party and Foodia’s “Foodia is…Chocolate”.
Kaileen Kelly at our Maker Faire booth. The goat booth behind us kept things lively with their “how to milk a goat” demonstration and the constant bleating (noise a goat makes…for variations see here).
Waterloo
What was the “Napoleon in the room”? You know, the piece that ties it all together, that fudge-nut-whipped cream-cherry-on-top to finish off the ice cream Sunday, that level in Angry Birds you spend hours trying to pass because your little blue birds just are not sling-shotting properly to boost you into the much cooler part of the game…ya, that thing.
The TCHOpoleon was our SeriousMilk Line. It took a lot of time to gather all the best TCHOSourced organic and Fairtrade ingredients. Then there was the pristine packaging—perfectly aligning those dots to look so sexy and luxurious is harder than you may think! And, of course, the recipe. Resident chocolate makers Brad Kintzer and Zohara Mapes put their palettes to the ultimate test. Billions of bites later, they had it down. TCHO SeriousMilks are downright heavenly.
TCHO SeriousMilk. Our “Classic” will be dressed in brilliant blue, “Cacao” in a lovely brown.
“Time Flies When You’re Having Fun”
Bill and Ted’s presentation was more than just a presentation—it was a culmination of some of the most influential people in history, brought together in a most incredible situation. Our equivalent of Bill and Ted’s final history project is what we present to you as the present-day TCHO, a TCHO composed of an incredible team, a sustainable business that strives, in every aspect, to create a better world. TCHO is more than a chocolate company. TCHO is the future.
TCHO May-nia has had its ups and downs, millions of new ideas, loads of laughs and kilos and kilos of chocolate (both dark and milk). So live long, eat TCHO and PARTY ON DUDES!
Good Day Sacramento’s Cody Stark in his 70’s day attire, from the morning show’s segment on TCHO, Friday May 13. http://gooddaysacramento.cbslocal.com/video/ (search “TCHO” or “chocolate” to find the four video segments).






















